How brands and cults are alike. How marketeers have studied cults to create irrational loyalty to brands by attaching meaning, identity and a sense of belonging by essentially creating a new secular religion.
http://www.youtube.com/watch?v=ewJ6Wzmr_V0&hl=en
http://www.youtube.com/watch?v=ewJ6Wzmr_V0&hl=en
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